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Good for small to medium households — 1.8 L size is appropriate if you regularly cook rice for 2–5 people, or for a small family.
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Simple, no-frills reliability — As a conventional cooker, it’s straightforward to use: just add rice & water, press switch, and wait. For those who don’t need fancy “fuzzy logic” or digital controls, this is often more than sufficient.
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Affordable and energy-efficient — 650–700 W is modest power usage compared with large rice cookers; good if you want to save electricity and don’t cook massive quantities often.
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Easy maintenance — Removable pot and simple design mean easier cleaning and less likelihood of malfunction compared with more complex models.
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Versatile for meals beyond rice — With 1.8 L capacity and basic cook/keep-warm functions, you can also use it to cook porridge, boil eggs, steam simple dishes, or reheat leftover rice.